Posts Tagged ‘transmedia’
Second Life Film Bought by HBO
Posted by: Courtney Kuehn on: September 5, 2007
Building upon the buzz that surrounds Second Life, HBO has purchased a documentary that was made entirely within Second Life. The film focuses on an avatar Molotov Alva, who goes about the virtual world and learns about the “complex social interactions that take place within Second Life.” The documentary, “Molotov’s Dispatches in Search of the [...]
Golden Jigsaw, Interactive Puzzle
Posted by: Courtney Kuehn on: September 5, 2007
Here’s yet another fascinating example of interactive marketing that has the power to draw people in so they actually experience something, rather than just observe a brand’s online presence (i.e. visiting a site, playing a game, or signing up for updates). Actually, it’s a “first” according to PRBuzz.com. Check out the Golden Jigsaw. It’s an [...]
Connection and Transmedia Planning
Posted by: Courtney Kuehn on: September 3, 2007
As you may or may not know, I am in Miami Ad School’s Bootcamp for Account Planners. Part of the program involves lecture, where planning directors/VPs come in from various agencies (some have been Carmichael Lynch, Leo Burnett, and draftFCB) and speak on various topics. While the majority of the lectures have been truly meaningful [...]
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