Digestion

Zink, pocket-sized camera + printer

Posted on: August 31, 2007


With the Zink, print mini (2×3) photos straight from your digital camera or camera phone. By using a patented technology, Zink produces instant results without using ink, ribbons, or toner. Zink uses special patented paper with embedded crystals inside. In the printing process, heat activates these crystals, which are colorless before printing.

Zink imagines their technology being applied to “printers in your pocket, on your desktop, embedded in your TV or PC, or even hanging on the wall…photographs of all sizes, posters, ID cards, and labels.”

If this is a product that can truly offer quality photos and novelty, then I see Zink potentially gaining approval. By whom? Tweens, teens/GenY, and GenX would appreciate a product that gives them convenience, portability (to the extreme), a bit of flash, and tech-credibility. Who doesn’t want to look tech-savvy these days? (Ok, some people could care less, but a lot of people fall over themselves trying to obtain the latest consumer technology product. I.e. long lines before Apple’s iPhone went on sale.)

Part of Zink’s tag is “Zero Ink. Zero Boundaries.” I believe they created their name from the former, while the latter defines their company’s vision and product capabilities. I’ll be eager to see if Zink forges ahead and makes a sizeable impact on the digital imaging and printing world in the next 5 years.

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