Golden Jigsaw, Interactive Puzzle
Posted September 5, 2007on:
Here’s yet another fascinating example of interactive marketing that has the power to draw people in so they actually experience something, rather than just observe a brand’s online presence (i.e. visiting a site, playing a game, or signing up for updates).
Actually, it’s a “first” according to PRBuzz.com.
Check out the Golden Jigsaw. It’s an interactive game where players put together a puzzle by solving clues and finding pieces on various websites. The 1st person to put it together wins $1 mil. Strategic idea to get traffic from users advertisers wouldn’t normally see.