Porsche North America Chooses New Agency Over Carmichael
Posted September 5, 2007on:
Carmichael Lynch, Minneapolis ad shop, has lost one of their biggest clients, Porsche North America. I can only imagine the crying going on there this week. I’m actually sad for them.
Porsche North America has awarded Cramer-Krasselt in Chicago creative and media for its $40 million account. Despite the loss, Carmichael will still work on a project for Porsche throughout the first quarter of 2008.
Apparently Porsche saw more potential for innovative communications in C-K. What does that mean for Carmichael?
(Side note, will C-K be one of the agencies we meet during Miami Ad School’s Agency Exposure the week of Sept. 24? Wait and see…)