Digestion

Porsche North America Chooses New Agency Over Carmichael

Posted on: September 5, 2007

Carmichael Lynch, Minneapolis ad shop, has lost one of their biggest clients, Porsche North America. I can only imagine the crying going on there this week. I’m actually sad for them.

Porsche North America has awarded Cramer-Krasselt in Chicago creative and media for its $40 million account. Despite the loss, Carmichael will still work on a project for Porsche throughout the first quarter of 2008.

Apparently Porsche saw more potential for innovative communications in C-K. What does that mean for Carmichael?

(Side note, will C-K be one of the agencies we meet during Miami Ad School’s Agency Exposure the week of Sept. 24? Wait and see…)

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