Digestion

Planners and Thinkers, Let’s Help NASA Out!

Posted on: September 8, 2007

Apparently NASA has dropped their latest slogan, which only just released internally, was “NASA explores for answers that power our future.” Loretta Hidalgo Whitesides at Wired wonders if we, the people, can come up with something better. Oh, Loretta, I’m sure we can.

NASA’s slogan is a bit pathetic. It doesn’t get me going, there’s no zing, and no excitement in that statement. Should their slogan be about NASA specifically? We know NASA is about exploration and that they aim to discover things that will benefit us, but it can probably be said in a more inspiring way.

Part of NASA’s marketing idea is reflected in their blue triangle, which represents the idea that “Innovation + Inspiration + Discovery = Future.” With this in mind, what will people come up with?

Wired has put out the challenge for anyone to come up with a slogan and will reward the winner with the space DVD of their choice. Enter your ideas here.

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