White Castle Surprised Me
Posted October 24, 2007on:
It’s been a week or so since I made the jump from Blogger to WordPress and I’ve yet to give much attention to the “about me” section, or as I’ve called it, “Who I Am”. In lieu of a more professional and creative description, I’ve updated the section with one idea today.
That idea is about showing my consumption love for White Castle. Despite my penchant for the not-too-greasy and dainty burgers, I’d never visited White Castle’s website. Currently there are some nice features on the main site: a game promotion, a new product (scrapbook), and an interactive game/conversation.
The scrapbook, appropriately titled By the Sackful, is a recipe book commemorating 85 years of Slyder greatness. Find Craver stories (Cravers = fans), vintage photos, in addition to a variety of recipes. Not only was I surprised to learn that White Castle has such longevity, but they also are socially and community minded. All proceeds for By the Sackful will go towards the non-profit, Turkeys 4 America. Turkeys 4 America provides turkeys to families in need during the holidays. At $9.95 a book, you can afford to buy one for you and one for your friend. I have no idea how much a 15-lb turkey costs, but $20 sounds like it would cover one bird.
I like being pleasantly surprised by a brand or product. Especially if this brand/product is already a part of my life, I enjoy the new little piece of information I discover.