Digestion

Archive for November 2007

One of the blogs I’ve become very interested in lately is David Armano’s Logic + Emotion. If you haven’t yet read L+E, do so now and add it to your feed. Inspired by Thanksgiving, which will soon be upon us (unless you’re in Canada), Armano asked people to share what makes them thankful. Posted just yesterday, “Thankful Experiences” has garnered 62 comments, which Armano reflects upon here.

I added my thankful experience without hesitation. (I’m maybe the 13th comment.) I really find value in this post not for what it has inspired people to do – share their personal stories and contribute to the bigger, overall story of ‘thank yous’. I agree with Armano, this is a true example of how the digital platform can be so very human.

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Here’s a site I’d never heard of until today, Eternal Sunset, which amazingly allows you to view sunsets from all over the world. 276 cameras hooked up via the web cover sunsets in 54 countries. Check out their interactive and realtime global maps for all locations.

Eternal Sunset states that it celebrates the romantic beauty enabled by the efficiency and productivity associated with the internet. Kind-of interesting when you think that sunsets are meant to be enjoyed by slowing down and taking in a moment, whereas the internet represents speed, speed, speed. I can’t remember the last time I stopped to take in a sunset, so I’ll have to bookmark this when I need a fix at any time of the day.

via Very Short List

I was watching a 2003 interview with Amy Winehouse on YouTube and she mentioned ‘Dynamite’ as an artist she respects. Because of Amy’s accent and the fuzzy sound in the background, I don’t know if she says the “Ms.”, but she does say this as she’s talking about female artists and positive rap, so my hunch is leaning towards yes.

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Anyhow I remembered that I liked Ms.Dynamite and had bought her cd years ago. Through some digging I discovered I did indeed purchase her cd in 2003. I then went on YouTube and found “It Takes More”. I was listening and caught the lyrics “tell me how many Africans died for the baguettes on your Rolex?” This actually prompted the previous post (as I mention child warfare and Blood Diamond).

On a side note, it’s odd that I haven’t heard Ms.Dynamite or this song in years, haven’t even thought of her music, and then I watch this video and catch that phrase…which relates to my very recent viewing of the Blood Diamond just two nights ago. What does this mean? Hmm…

Though it’s been out for a while, I only just saw Blood Diamond the other night. I was watching with a friend and I mentioned Camp Okutta, which I wrote about in a previous post. For some reason I didn’t expect Blood Diamond to be so graphic, but what was I expecting, given the film’s plot. I’m actually easily affected by visual experiences – movies, (some) commercials, art, theater, etc. so not surprisingly, something inside me stirred when I saw the child soldiers in action. Whenever I see movies with social messages, especially when they’re based on specific world issues and force one to question what’s happening to humanity, I ask myself, ‘but what can I do? what could I do besides give money?’ and then I usually forget about the movie and my questions soon after thinking about those issues.

n18706979456_6198.jpgA month or so ago I joined Planning For Good, and more recently Planning For Good – Minneapolis as a volunteer planner. Planning For Good is made up of strategic thinkers (account planners, strategists, etc.) who want to help solve real problems for non-profit causes. In the past few weeks numerous individual groups specific to various cities have sprung up on Facebook. The goal is for each city to meet collectively and share thoughts and ideas for briefs and then eventually everyone puts their ideas into the ‘idea vat’. I’m curious to see what future briefs/organizations we’ll be helping. Unfortunately, I missed the UNICEF briefing/meeting, but I’ll be sure to attend the next one.

I’m discovering Facebook is a growing platform for not only connecting with friends, but for finding like-minded people who want to do more than just chat and say hello. Though I joined a while ago, I’ve only lately become more active on FB. There are a lot of silly groups on FB (I’m probably in a few) but there are obviously some worth joining. To any planner (especially junior, or student), I encourage exploring such groups and joining Planning For Good. Interestingly, in the past two days, I’ve had two senior planners suggest I join, though I’d already done so a while back. So I’m just passing the message on. Cheers!

I’m currently job-searching – such a fun ‘job’ in a weak market, made even more joyful when you have less than 3 yrs of experience in your targeted ‘field’. Recently, one of my mentors/friends pointed me in the direction of Marc Andreessen’s “The Pmarca Guide to Career Planning, part 3: Where to go and why” – it stirred a bit of an “aha! hmm!?” moment for me. I must react…

One of the points Andreessen makes is:

“If you are young and want to have an impact, you want to be in an industry where there is a lot of growth and change and flux and opportunity.” I definitely think advertising represents change – specifically planning. I’ve always felt that wherever I end up, career-wise, I want to be in an industry where change is welcome and there’s opportunity for new ideas to emerge. That’s exciting and while it can often throw people (and particular theories, models, structure, etc.) for a loop, the uncertainty and dynamics of change intrigue me. Confusing?

Andreessen also says:

“Once you have picked an industry, get right to the center of it as fast as you possibly can. Your target is the core of change and opportunity — figure out where the action is and head there..” This highlighted a few things for me.

First, I would say that as far as advertising or marketing services go, the digital realm is the center. What do you think? Social this, social that, etc etc, so much is happening it’s hard to keep up (my personal opinion). However, this obviously represents ACTION…influx…and millions of people live their lives digitally. It’s a real extension of who they are and as things continue to evolve and morph, businesses and brands will have new opportunities to do really exciting and hopefully interesting things for us — and with us.

Second, where do you go/look if you don’t have a lot of experience in the area you hope to get into? Does that matter? Obviously to some extent yes. I’m not going to be considered for a mid-level planning position when I’ve never had professional planning/strategy experience. Regardless of solid professional experience, I am still valuable, a potential asset. Agencies (whether they be traditional advertising, digital/interactive, design, etc.) should welcome people with non-traditional planning/advertising-ish backgrounds. When considering jr thinkers (like myself), agencies should look beyond the portfolio or resume, and consider an individual’s potential for generating great ideas — even new ideas, dare I say that. Books and resumes only tell a portion of a person’s story, right? I need to find the right agency/group that sees beyond a piece of paper…


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