Digestion

Lube Experts Ask “What is Sexy”?

Posted on: January 28, 2008

What is sexy? Have fun exploring ideas of sexyness with K-Y Brand. This is a fun place to share your quick thoughts on the concept of “sexy”. Of-course, it’s no fun giving if you’re not receiving, so don’t be afraid to play around with the swirling sexy phrases – here you can see what others have offered up.

What is most interesting is the filtering tool to the left of the phrases. By de-selecting gender and moving the age markers around, you get a rough idea of who thinks what is sexy. I’m curious to know how many people 70+ have shared their thoughts. (Maybe you should send this to your grandma?) I’m most interested in the male 20-30 demographic, so I turned the women off and adjusted the age marker. A few definitions of sexy appeared: naked on an elephant, naked bus driving, naked jumping jacks. And corndogs. At least K-Y can confidently infer that men think nakedness is sexy. Hah. Jokes aside, there’re some sweetly unique responses as well.

I appreciate the fresh and fun vibe of this interactive experience. Unlike a lot of brands, K-Y isn’t telling us how to think or act, what to buy, or what kind of person we should be. As they say under the “Sexy Is” rollover, our definition of sexy is much more interesting than theirs (true), and by collectively sharing our own “sexy mantras”, we can help create a create a new attitude of what’s hot.

So what is sexy?

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