Digestion

Content = Usefulness = Value

Posted on: March 29, 2008

Ahh…another RCRD LBL/branding/marketing connection!

via Adam Crowe is Paul Isakson’s presentation “What’s Next in Marketing & Advertising” found here or here on Slideshare. One point Isakson makes is that brands need to connect through content. Specifically, “content is the new currency”. Isakson points to RCRD LBL as proof in slide 51. hehe. Yes, they certainly have made enough of an impression on me that I’ve now blogged about it numerous times, have joined is fan page on Facebook, and have told my good friends about it.

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2 Responses to "Content = Usefulness = Value"

Yes, I also believe in content gaining on importance, especially if you want to build your position on the web. There is much free stuff out there and people somehow started to expect valuable content without having to pay anything.

Thanks for posting/sharing this, Courtney. And good to meet you at Planning For Good last week. Hope you can make it to the next one as well. – paul

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