Content = Usefulness = Value
Posted March 29, 2008on:
Ahh…another RCRD LBL/branding/marketing connection!
via Adam Crowe is Paul Isakson’s presentation “What’s Next in Marketing & Advertising” found here or here on Slideshare. One point Isakson makes is that brands need to connect through content. Specifically, “content is the new currency”. Isakson points to RCRD LBL as proof in slide 51. hehe. Yes, they certainly have made enough of an impression on me that I’ve now blogged about it numerous times, have joined is fan page on Facebook, and have told my good friends about it.