Archive for November 2008
I hadn’t been on RCRDLBL for a while, so I decided it was time to see what was new. Here’s what I grabbed today…
(artist / song)
Cold Way Kids – Bullies Always Win
I just added this post to the Fallon planning blog…thoughts on generous brands and their Election Day involvement.
Experience Matters posted a summary of Zappos CEO Tony Hsieh’s 2008 WOM Marketing Summit speech on how is company excels in customer service and how word-of-mouth works for them. Reading through the list of core company values, I just kept thinking ‘yes, yes, yes’. It makes sense.
- Deliver “WOW” through service.
- Embrace and drive change.
- Create fun and a little weirdness.
- Be adventurous, creative, and open-minded.
- Pursue growth and learning.
- Build open and honest relationships with communication.
- Build a positive team and family spirit.
- Do more with less.
- Be passionate and determined.
- Be humble.
Most eye-catching part of his advice to me was the part about the new employee training. Zappos sends new employees to a customer loyalty bootcamp. At the end of these 5 weeks, employees are offered $2,000 to quit. A small percentage actually take the dough and leave, but this doesn’t worry Zappos. The desire is for Zappos to hire only the people who really care about their customers, so if this number were higher, it wouldn’t necessarily be a bad thing.
These are four pieces of advice Hsieh shared with the audience:
- Chase the vision, not the money… “Whatever you’re thinking, think bigger.”
- Repeat customers are the lifeblood… “Great product, great service or low prices – choose and focus on 2 of the 3).”
- Transparency… “Be real, and you have nothing to fear.”
- Culture… “Create committable core values.”
All great values a successful company should have, especially the idea of transparency. If, at the heart of a company’s product/service is something real, something of value, and something that matters to the audience, forging a positive pathway for company success should happen organically. Being honest and up front in the face of any overall company faultyness (poor product usage, pr snafus, etc) can’t hurt, either.
Ah, corn! It was the first vegetable I ever fell in love with, when I was just a youngster hiding ‘eaten’ peas in my napkin at the dinner table.
But what of this? It sounds like corn is a huge contributor to our poor diets (if we’re fast-food consumers). And it promotes environmental damage!? See “Fast Food: Just Another Name for Corn” via Wired.com.
After seeing this, I may have to give more thought to all those ‘fresh/quick’ fast-food chains that claim to be healthy, nutritious, and natural (i.e. Panera, one of my favorites). While food on menus may sound appealing, we should really consider the source and diet of the animals that we’re about to consume.
In truth, this makes me more nervous than mad cow scares.
Today I sat in on my 1st Fallon Brainfood presentation, which focused on mobile media. While planner Aki Spicer and producer Marty Weatherall scooped us on the ever-growing usage and utility of mobile media/marketing, viewers (live and virtual) sent in photos which were added to the Fallon Brainfood Mobile gallery. You can still send in pics by texting/emailing to Fallon@fanchatter.com. Check them out here. For the live presentation, watch here. You can also find the slideshow there or on SlideShare. Click on Spock!