Archive for January 2009
We’ve got a new President, and he’s got a lot to do.
I think with this new Presidency, more than ever, people – particularly younger generations or those previously only semi-interested in politics (I’m guilty-as-charged) and/or our country as a whole – will want to educate themselves. So here is the new and improved go-to destination for information on our President’s administration and their plans. Read about WhiteHouse.gov and learn more about how digital will continue to play an integral role in President Obama’s communication with us.
Click on “3” to get more information. I have a particular interest in this new model of information sharing because the idea of ‘transparency’ is much-discussed and debated topic in branding and marketing. Generally, the idea of transparency is such that marketers are up front, act honestly, don’t hide behind the curtain, so to speak. (They’re not the wizard in The Wizard of Oz!) They are out in the open, for their customers/audience to see and interact with, if possible.
I think this is interactive concept is great and makes sense for President Obama and how he will carry out his Presidency. It not only communicates clearly what it is he plans to DO, but also makes him more accountable as things are clearly shared here. It’s much more direct compared to typical news sites that report the latest updates or blogs that regurgitate. Of-course we have always had the traditional news sources that would communicate anything and everything related to politics, past Presidents’ initiatives, etc. But how did their forms of communication affect our feelings of connectedness to past Presidents, what goes on in this country, and how we think about our role in this country? It probably didn’t.
I think giving Americans (and anyone else who can access the site) this revived source (and in an aesthetically pleasing way) is just one small way our new President has shown his intentions to act honestly, speak straight-forwardly, and remain committed to we, the People.
Regardless of your political stance, or who got your vote, it is worth considering the meaning of so many people today, coming together, rejoicing, recognizing, and celebrating. And I don’t think it is just the fact that Obama was elected and today became our new President that ignited people into an emotional frenzy. I think it is the realization that a renewal brings possibility – and yes, hope.
Forget about your political leanings – aren’t we all ready to turn this country around? Yes, we are.
Just caught the last part of Oprah, where she’s filming from Kennedy Center. Will.i.am, Seal, Mary J. Blige, Faith Hill, and Bono sang the new “America’s Song” (co-written by David Foster). At the end of the show, Oprah announced this song is available, free to download off of Oprah.com. This is free until 5 p.m. ET until tomorrow, Tuesday 1/20.
Thanks for the generosity, Oprah!
One of my latest Fallon Planning internship projects has been to help build next week’s Brainfood presentation. The topic is heroes. Through the lens of the superhero and pop culture, we’ll explore the heightened relevance of heroes, what it means to be a hero today, and how brands can empower your inner hero.
This is hosted by Alyson Heller, Strategic Planner, as well as myself. Event info is as follows:
Fallon Brainfood: The Return of the Real Hero, from Caricature to Character
Date: Thursday, January 15, 2009
Time: 12pm CST/1pm EST/10am PST
Location: Fallon Stage 24 (for employees) and here on the Interwebnets (for everybody else)
If you work at Fallon, come see Brainfood on the 24th floor. And if you don’t work at Fallon, watch Brainfood live @ Fallon Planning Blog at http://fallontrendpoint.blogspot.com/ or UStream at http://www.ustream.tv/channel/fallon-brainfood (sound and video only).
(Also, see the Facebook event I created here.)
What is Brainfood, you ask?
Brainfood is a monthly all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands. Moreover, Brainfood offers us a chance to come together, share a beer and some pizza, and engage in a stimulating discussion on a variety of interesting topics that affect our business. Past Brainfood presentations have included trends and hot button issues such as The Mobile 10: Mobile Media, Virtuality, Design For All, China Rising, Latin America in the Age of Web 2.0, Social 10-Trends in Social Media, Blogging the Agency, and more.
Missed previous Brainfoods? Go to http://www.slideshare.net/akispicer/slideshows for a sampling.
John King at Fallon wrote about modern generosity..full story at Fallon Planning blog.