Digestion

WhiteHouse.gov – A Makeover for a Fresh Start

Posted on: January 20, 2009

We’ve got a new President, and he’s got a lot to do.

I think with this new Presidency, more than ever, people – particularly younger generations or those previously only semi-interested in politics (I’m guilty-as-charged) and/or our country as a whole – will want to educate themselves. So here is the new and improved go-to destination for information on our President’s administration and their plans. Read about WhiteHouse.gov and learn more about how digital will continue to play an integral role in President Obama’s communication with us.

Click on “3” to get more information. I have a particular interest in this new model of information sharing because the idea of ‘transparency’ is much-discussed and debated topic in branding and marketing. Generally, the idea of transparency is such that marketers are up front, act honestly, don’t hide behind the curtain, so to speak. (They’re not the wizard in The Wizard of Oz!) They are out in the open, for their customers/audience to see and interact with, if possible.

whitehousegov1

I think this is interactive concept is great and makes sense for President Obama and how he will carry out his Presidency. It not only communicates clearly what it is he plans to DO, but also makes him more accountable as things are clearly shared here. It’s much more direct compared to typical news sites that report the latest updates or blogs that regurgitate. Of-course we have always had the traditional news sources that would communicate anything and everything related to politics, past Presidents’ initiatives, etc. But how did their forms of communication affect our feelings of connectedness to past Presidents, what goes on in this country, and how we think about our role in this country? It probably didn’t.

I think giving Americans (and anyone else who can access the site) this revived source (and in an aesthetically pleasing way) is just one small way our new President has shown his intentions to act honestly, speak straight-forwardly, and remain committed to we, the People.

Regardless of your political stance, or who got your vote, it is worth considering the meaning of so many people today, coming together, rejoicing, recognizing, and celebrating. And I don’t think it is just the fact that Obama was elected and today became our new President that ignited people into an emotional frenzy. I think it is the realization that a renewal brings possibility – and yes, hope.

Forget about your political leanings – aren’t we all ready to turn this country around? Yes, we are.

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1 Response to "WhiteHouse.gov – A Makeover for a Fresh Start"

Well said!
I like the idea of our president being held accountable for what he says and the fact that he is making himself accountable is very respectable. I am very hopeful and i want to help make change happen.

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