Digestion

Archive for February 2009

I’m bored so I’m running through the latest RCRDLBL free downloads. Here’s what I’m adding:

“Shampoo [Alternate Version]” / Elvis Perkins

“Slow Burning Crimes” / East Hundred

“The Echo” and “Why Not” / Voxhaul Broadcast

“Round N Round [feat 77Klash]” / Bosco Delray

“Pine On” / Obits

And speaking of music – today I was at the bookstore and came across This Is Your Brain on Music: The Science of a Human Obsession by Daniel Levitin. Levitin, a musician turned neuroscientist, reveals the science behind our preferences for music, among other topics such as:

  • Is there a cutoff point for acquiring new tastes in music?
  • What do PET scans and MRIs reveal about the brain’s response to music?
  • Is musical pleasure different from other kinds of pleasure?

This is yet another book I’m adding to my ‘must read’ list!

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A funny 6 yr old gives her interpretation of just what these kittens are up to. This kid may be weird, but kudos to her for her spunk and quick-thinking creativity.

My fave parts are at :26 and 1:06, respectively.

Today (2/13) Fallon posted “What ‘Kittens, Inspired By Kittens’ Teaches Us” – the serendipity and science of viral…

About a month ago I went to the Walker Art Center‘s Art Lab to participate in some text messaging at the event TXT IMGE BK GNR8TR. This was no ordinary texting action, nooo…using letterpress wood type (stamps), I crafted a unique, analog ‘text message’ for my friend Allison. Once I finished my text, I stepped over to the photo lab, where I was photographed with some mobiles that weighed about 5 lbs each. (I believe these photos were to be a part of an artist’s book, but I am not sure on the details.) I then used the pic to add to my text so Allison could see just what I had been up to. I have to say, this crafty text event was fun, something I’d never done before–I even felt like I was in kindergarten, sitting there taking directions on how to fold my paper and envelope, getting inky and messy, and even stamping a letter down backwards (doh!). After the night I had, I felt a bit de-stressed and calm. What some art-making can do for you 🙂

Unfortunately, this event isn’t running now, but check out other fun and educational events at learn.walkerart.org.

STAMPS!

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HAND-FOLDED – It was harder than it looked.

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TXT SPEAK ONLY…

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PHOTO LAB

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FRONT

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INSIDE

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HAD TO USE THE WORD ‘RAD’.

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THE END.

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After adding @adagencylayoffs to my list of people I’m following on Twitter (via Three Minds On Digital Marketing), I started thinking about the usage and value of Twitter.

At the moment I’m following 115 Twitterers. I doubt that’s a lot by Twitter user standards (anyone know a stat? have a link?), but I will say that it is becoming more challenging to keep up with the tweets and weed out what information I want or should be noting. By now I know there are certain followers I should be paying more attention to (i.e. the agency planners, marketing innovators, marketers, etc.). But what about the new people I’m following? If I find their tweets are valuable and informative, how do I stay as close to their tweets as possible?

I think the answer right now is that I just need to become a frequent tweet checker. For a quick scan of updates, I use Twitterfox, which is a nice app that alerts me to my latest tweets. However, it’s a bit addicting as I’m always seeing pop-up notifications and then I of-course need to check out the various links being tweeted.

I wonder, what will Twitter create for its users in the future, so they/we can make the most of our network and the information being shared?

Twitter, like Facebook, should incorporate some kind of filtering tool. On Facebook, users can adjust (to a degree, and I don’t know how Facebook does this from a technical standpoint) the amount of updates they receive from certain friends. This feature is found under “Options For News Feed” at the bottom of the main page. Do you want to see more updates on certain stories (news, i.e. status updates, photo updates, etc)? Slide your preferences up or down. Do you want to more closely stalk someone? Does someone post too many updates (that’s probably me, apologies)? Add these people to the appropriate lists.

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A filtering/tweet tool would be most helpful for users utilizing Twitter for professional means, i.e. marketers, research people, and job seekers like myself. For instance, I’m following a few Twitterers who post social media jobs. If I had a tool that could put their tweets ahead of the majority of tweets, I could save time reading through updates that aren’t as relevant to my job search.

Another option Twitter could consider that is different from Facebook’s model would be to create a tool that would allow for tweets on a timed basis. For example, a user could choose to receive tweets from @”name” every 3 hours, or once a day.

Or, maybe this is a combination of these two ideas – creating groups or tiers of preferred Twitterers. Twitter could create three tiers and users would add people to tiers according to how valuable they find them. So I would choose to put the most interesting or job-related Twitterers into my top tier, and their tweets would appear more frequently compared to those under tier 2 and tier 3. Perhaps a simple slide tool or ranking button could be added to each Twitterer’s info under “following”. Next to Device updates, add the slide tool or tier option.

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I’m kind-of surprised Twitter hasn’t already done this. Thoughts, anyone?

Lately I’ve been adding more Twitterers to follow on Twitter (reading this just sounds so geeky, but I’m a bit of a geek I admit). One such Twitterer I’m now following is @adagencylayoffs, who tweets on, you guessed it, agency layoffs. Upon a quick scan, I was shocked, surprised and a bit deflated to read that CP+B, Leo Burnett, and others are going through layoffs. If you are looking for a job in advertising, you should follow @adagencylayoffs. At least then you might save yourself some time trying to apply for a job at a place that just trimmed their depts. down.

Because I’m looking for a planning/strategy job after finishing an internship @ Fallon, knowing that so many agencies are chopping their staff down, makes me less optimistic about my job prospects. Looking for a job as a jr anything, and especially a jr planner, is tough, but I’ll just have to keep up the hard work, figure out ways to hunt for leads more strategically, and hope for the best.

A soon-to-be planner friend of mine pointed me in the direction of a great post on how to create your own ‘brand’, ‘Have You Registered Your Personal Trademarks?‘ at the Organic blog, Three Minds on Digital Marketing. One interesting tool mentioned is the Online Identity Calculator(TM), which claims “is the first and leading tool that will help you make sense of your Google results and give you advice on how to build a stellar online identity that’s aligned with your real-world personal brand.” So, I gave it a whirl…

First, I enter my name in Google. Next, I count the number of times other Courtney Kuehns appear on the first three pages of results. Then I answer a series of questions, asking for my interpretation of the results’ influence on my aspirations of who I want to be in the professional sense. (because remember, this tool is about helping you determine your online idenity as ‘your brand’) I’ve Googled myself many a time (who hasn’t?) so I didn’t expect a shame-inducing report…and the results? Apparently, “Courtney Kuehn” is Digitally Distinct.

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According to this graph, I put forth high volume and am highly relevant. I think this generally means two things: I have online presence (I blog, I Tweet, I leave comments, I’ve been in news stories) and there are no negative links out there. With a short analysis of why I am Digitally Distinct, I learn I can fine-tune Courtney Kuehn online in Ch. 11 in Career Distinction: Stand Out By Building Your Brand.

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I think almost everyone knows it’s becoming more and more obvious that today it is easy to build the ‘online You’. And, depending on the industry or field in which you work, having a high level of positive online presence can act as a career booster. A key factor in creating the online You is consistency. This is something I need to work on. I.e. I should blog more, I should write more, I should probably kick up my commenting activity. But sometimes, it’s tough. (Hey, I’ve been trying to establish and create the Real World Me for the past 20-something years. This is more important than the online Me, right?)


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