Digestion

Archive for the ‘Facebook’ Category

One of my latest Fallon Planning internship projects has been to help build next week’s Brainfood presentation. The topic is heroes. Through the lens of the superhero and pop culture, we’ll explore the heightened relevance of heroes, what it means to be a hero today, and how brands can empower your inner hero.

My Superhero made on Marvel.com

This is hosted by Alyson Heller, Strategic Planner, as well as myself. Event info is as follows:

Fallon Brainfood: The Return of the Real Hero, from Caricature to Character

Date: Thursday, January 15, 2009
Time: 12pm CST/1pm EST/10am PST
Location: Fallon Stage 24 (for employees) and here on the Interwebnets (for everybody else)

If you work at Fallon, come see Brainfood on the 24th floor. And if you don’t work at Fallon, watch Brainfood live @ Fallon Planning Blog at http://fallontrendpoint.blogspot.com/ or UStream at http://www.ustream.tv/channel/fallon-brainfood (sound and video only).

(Also, see the Facebook event I created here.)

What is Brainfood, you ask?
Brainfood is a monthly all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands. Moreover, Brainfood offers us a chance to come together, share a beer and some pizza, and engage in a stimulating discussion on a variety of interesting topics that affect our business. Past Brainfood presentations have included trends and hot button issues such as The Mobile 10: Mobile Media, Virtuality, Design For All, China Rising, Latin America in the Age of Web 2.0, Social 10-Trends in Social Media, Blogging the Agency, and more.

Missed previous Brainfoods? Go to http://www.slideshare.net/akispicer/slideshows for a sampling.

Diana over at Dee’s Delightful Blog is Hulu.com’s newest fan. A joint venture between NBC Universal and News Corporation, Hulu.com launched in the spring of 2007. Their mission is “to help people find and enjoy the world’s premium video content when, where and how they want it.” About a month ago, they announced the release of several widgets, which hits the nail on the head as far as satisfying the when/where/how components. There are four different widgets: Player, Summer, Show, and Picks widgets.

Player Widget allows users to watch content directly from the widget and track featured, most popular or recently viewed videos. Additionally, you can search for videos not found on Hulu.com This widget can be embedded to the Apple dashboard, iGoogle, soon Facebook, among others.

Summer Widget features a unique video each day, so this widget is not customizable.

Show Widget serves up your favorite show, by episode or clip. When new videos are added to Hulu.com, the widget automatically updates as well.

Picks Widget allows you to choose from today’s highest rated, most popular, or recently added videos.

All widgets can be embedded into your blog/site.

Though it’s been out for a while, I only just saw Blood Diamond the other night. I was watching with a friend and I mentioned Camp Okutta, which I wrote about in a previous post. For some reason I didn’t expect Blood Diamond to be so graphic, but what was I expecting, given the film’s plot. I’m actually easily affected by visual experiences – movies, (some) commercials, art, theater, etc. so not surprisingly, something inside me stirred when I saw the child soldiers in action. Whenever I see movies with social messages, especially when they’re based on specific world issues and force one to question what’s happening to humanity, I ask myself, ‘but what can I do? what could I do besides give money?’ and then I usually forget about the movie and my questions soon after thinking about those issues.

n18706979456_6198.jpgA month or so ago I joined Planning For Good, and more recently Planning For Good – Minneapolis as a volunteer planner. Planning For Good is made up of strategic thinkers (account planners, strategists, etc.) who want to help solve real problems for non-profit causes. In the past few weeks numerous individual groups specific to various cities have sprung up on Facebook. The goal is for each city to meet collectively and share thoughts and ideas for briefs and then eventually everyone puts their ideas into the ‘idea vat’. I’m curious to see what future briefs/organizations we’ll be helping. Unfortunately, I missed the UNICEF briefing/meeting, but I’ll be sure to attend the next one.

I’m discovering Facebook is a growing platform for not only connecting with friends, but for finding like-minded people who want to do more than just chat and say hello. Though I joined a while ago, I’ve only lately become more active on FB. There are a lot of silly groups on FB (I’m probably in a few) but there are obviously some worth joining. To any planner (especially junior, or student), I encourage exploring such groups and joining Planning For Good. Interestingly, in the past two days, I’ve had two senior planners suggest I join, though I’d already done so a while back. So I’m just passing the message on. Cheers!

Hilarious.

I get it. Is that bad?


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