Archive for the ‘food’ Category

I just added this post to the Fallon planning blog…thoughts on generous brands and their Election Day involvement.

Ah, corn! It was the first vegetable I ever fell in love with, when I was just a youngster hiding ‘eaten’ peas in my napkin at the dinner table.

But what of this? It sounds like corn is a huge contributor to our poor diets (if we’re fast-food consumers). And it promotes environmental damage!? See “Fast Food: Just Another Name for Corn” via Wired.com.

After seeing this, I may have to give more thought to all those ‘fresh/quick’ fast-food chains that claim to be healthy, nutritious, and natural (i.e. Panera, one of my favorites). While food on menus may sound appealing, we should really consider the source and diet of the animals that we’re about to consume.

In truth, this makes me more nervous than mad cow scares.

corncow? haha

Yesterday I spotted Mygazines.com via PSFK. This seems like a great resource for people who:

  • are magazine junkies (like myself) – Perhaps you can’t give up any more space in your office/home/bathroom to another stack and it pains you to toss out your 2005 VOGUE collection. Though the physical experience of reading a magazine is lost, Mygazines.com offers the content, including ads (benefit to advertisers!)
  • work in advertising, marketing, media, etc – though the quality isn’t perfect, this might be a handy tool for quick competitor reference (if you work in print)

Basic features of Mygazines include:

  1. browse – choose from 17 categories (arts & culture, home & garden, travel, etc.) And, for specific titles, try searching the sub-categories.
  2. upload – not necessary in order to browse, but helpful for sharing purposes
  3. archive – save an article, entire magazine, or bookmark (Del.icio.us, Digg, Technorati, etc.) However, there seems to be a bug with the saving option. At least, that is my user experience thus far.

When reading a story, actions you can take:

  • zoom (only once)
  • rate
  • comment
  • send/share

I’m using Mygazines.com on Firefox and the magazines pop up in a new window. Zooming is helpful, though sometimes it isn’t the best quality (even when enlarging text, it’s fuzzy). Depending on how careful users are when uploading magazines, the pages may or may not be cut off a bit (or crooked). One very smart feature is the “pages” option, which can be found on the right vertical toolbar, third icon down (specific direction for those of you, like my dear mother, who have difficulty turning on a laptop). “Pages” allows you to go straight to the articles you want to see, versus paging through the entire magazine including ads.

In reference to legality, PSFK writes that though it’s questionable, there is potential. “Mygazines could really provide a useful alternative outlet for publishers looking to reach more readers. When it’s free, your’e going to attract an audience.”

Overall, in my second day of browsing, Mygazines feels useful and fairly user-friendly. As far as the experience goes, it may greatly differ for users who are looking for visual stories (fashion/design inspiration) versus those needing a financial reference in a cut-and-dry article. But, you be the judge, as always.

Jezebel.com gave me a laugh today:

Do you roll your eyes whenever a yogurt commercial comes on? Some are cheesier than others, and Current TV’s Sarah Haskins shows us the best of the best. Or, worst of the worst, depending on how you look at it. One of my ‘favorites’ is the part in the Activia ad where we are shown a bright yellow arrow pointing downwards. Just in case we ladies (who may or may not have digestive issues) haven’t caught on, this yogurt makes you s**t better.

Aside from possibly helping your ‘business’ along (ahem), does yogurt really make anyone feel so good that we’re compelled to discuss it with our girlfriends for more than 10 seconds? I think I’ll ponder this over a cup of Boston Cream Pie. Oh, I mean yogurt.

See video here.


It’s been a week or so since I made the jump from Blogger to WordPress and I’ve yet to give much attention to the “about me” section, or as I’ve called it, “Who I Am”. In lieu of a more professional and creative description, I’ve updated the section with one idea today.

That idea is about showing my consumption love for White Castle. Despite my penchant for the not-too-greasy and dainty burgers, I’d never visited White Castle’s website. Currently there are some nice features on the main site: a game promotion, a new product (scrapbook), and an interactive game/conversation.

The scrapbook, appropriately titled By the Sackful, is a recipe book commemorating 85 years of Slyder greatness. Find Craver stories (Cravers = fans), vintage photos, in addition to a variety of recipes. Not only was I surprised to learn that White Castle has such longevity, but they also are socially and community minded. All proceeds for By the Sackful will go towards the non-profit, Turkeys 4 America. Turkeys 4 America provides turkeys to families in need during the holidays. At $9.95 a book, you can afford to buy one for you and one for your friend. I have no idea how much a 15-lb turkey costs, but $20 sounds like it would cover one bird.

wc-cookbook_250.jpgI like being pleasantly surprised by a brand or product. Especially if this brand/product is already a part of my life, I enjoy the new little piece of information I discover.

Another example of the power of social networking sites/communities banding together to get what they want.

  • 14,000 users in ‘bring Wispa back’ groups in
  • 93 groups
  • fans posted 1980s spots
  • fans joined online petitions

The result? A temporary revival of the chocolate bar (23 million) to test the sales demand.

Ok, who wants to start a Bring Back Zubaz!! Facebook group? Shall I start it?


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