Digestion

Archive for the ‘planning’ Category

One of my latest Fallon Planning internship projects has been to help build next week’s Brainfood presentation. The topic is heroes. Through the lens of the superhero and pop culture, we’ll explore the heightened relevance of heroes, what it means to be a hero today, and how brands can empower your inner hero.

My Superhero made on Marvel.com

This is hosted by Alyson Heller, Strategic Planner, as well as myself. Event info is as follows:

Fallon Brainfood: The Return of the Real Hero, from Caricature to Character

Date: Thursday, January 15, 2009
Time: 12pm CST/1pm EST/10am PST
Location: Fallon Stage 24 (for employees) and here on the Interwebnets (for everybody else)

If you work at Fallon, come see Brainfood on the 24th floor. And if you don’t work at Fallon, watch Brainfood live @ Fallon Planning Blog at http://fallontrendpoint.blogspot.com/ or UStream at http://www.ustream.tv/channel/fallon-brainfood (sound and video only).

(Also, see the Facebook event I created here.)

What is Brainfood, you ask?
Brainfood is a monthly all-agency lunch conducted by Fallon Planners. Wide-ranging topics explore trends, business issues, and actionable opportunities for our brands. Moreover, Brainfood offers us a chance to come together, share a beer and some pizza, and engage in a stimulating discussion on a variety of interesting topics that affect our business. Past Brainfood presentations have included trends and hot button issues such as The Mobile 10: Mobile Media, Virtuality, Design For All, China Rising, Latin America in the Age of Web 2.0, Social 10-Trends in Social Media, Blogging the Agency, and more.

Missed previous Brainfoods? Go to http://www.slideshare.net/akispicer/slideshows for a sampling.

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Today I sat in on my 1st Fallon Brainfood presentation, which focused on mobile media. While planner Aki Spicer and producer Marty Weatherall scooped us on the ever-growing usage and utility of mobile media/marketing, viewers (live and virtual) sent in photos which were added to the Fallon Brainfood Mobile gallery. You can still send in pics by texting/emailing to Fallon@fanchatter.com. Check them out here. For the live presentation, watch here. You can also find the slideshow there or on SlideShare. Click on Spock!

Mobile Media pres

Yesterday I spotted Mygazines.com via PSFK. This seems like a great resource for people who:

  • are magazine junkies (like myself) – Perhaps you can’t give up any more space in your office/home/bathroom to another stack and it pains you to toss out your 2005 VOGUE collection. Though the physical experience of reading a magazine is lost, Mygazines.com offers the content, including ads (benefit to advertisers!)
  • work in advertising, marketing, media, etc – though the quality isn’t perfect, this might be a handy tool for quick competitor reference (if you work in print)

Basic features of Mygazines include:

  1. browse – choose from 17 categories (arts & culture, home & garden, travel, etc.) And, for specific titles, try searching the sub-categories.
  2. upload – not necessary in order to browse, but helpful for sharing purposes
  3. archive – save an article, entire magazine, or bookmark (Del.icio.us, Digg, Technorati, etc.) However, there seems to be a bug with the saving option. At least, that is my user experience thus far.

When reading a story, actions you can take:

  • zoom (only once)
  • rate
  • comment
  • send/share

I’m using Mygazines.com on Firefox and the magazines pop up in a new window. Zooming is helpful, though sometimes it isn’t the best quality (even when enlarging text, it’s fuzzy). Depending on how careful users are when uploading magazines, the pages may or may not be cut off a bit (or crooked). One very smart feature is the “pages” option, which can be found on the right vertical toolbar, third icon down (specific direction for those of you, like my dear mother, who have difficulty turning on a laptop). “Pages” allows you to go straight to the articles you want to see, versus paging through the entire magazine including ads.

In reference to legality, PSFK writes that though it’s questionable, there is potential. “Mygazines could really provide a useful alternative outlet for publishers looking to reach more readers. When it’s free, your’e going to attract an audience.”

Overall, in my second day of browsing, Mygazines feels useful and fairly user-friendly. As far as the experience goes, it may greatly differ for users who are looking for visual stories (fashion/design inspiration) versus those needing a financial reference in a cut-and-dry article. But, you be the judge, as always.


Though it’s been out for a while, I only just saw Blood Diamond the other night. I was watching with a friend and I mentioned Camp Okutta, which I wrote about in a previous post. For some reason I didn’t expect Blood Diamond to be so graphic, but what was I expecting, given the film’s plot. I’m actually easily affected by visual experiences – movies, (some) commercials, art, theater, etc. so not surprisingly, something inside me stirred when I saw the child soldiers in action. Whenever I see movies with social messages, especially when they’re based on specific world issues and force one to question what’s happening to humanity, I ask myself, ‘but what can I do? what could I do besides give money?’ and then I usually forget about the movie and my questions soon after thinking about those issues.

n18706979456_6198.jpgA month or so ago I joined Planning For Good, and more recently Planning For Good – Minneapolis as a volunteer planner. Planning For Good is made up of strategic thinkers (account planners, strategists, etc.) who want to help solve real problems for non-profit causes. In the past few weeks numerous individual groups specific to various cities have sprung up on Facebook. The goal is for each city to meet collectively and share thoughts and ideas for briefs and then eventually everyone puts their ideas into the ‘idea vat’. I’m curious to see what future briefs/organizations we’ll be helping. Unfortunately, I missed the UNICEF briefing/meeting, but I’ll be sure to attend the next one.

I’m discovering Facebook is a growing platform for not only connecting with friends, but for finding like-minded people who want to do more than just chat and say hello. Though I joined a while ago, I’ve only lately become more active on FB. There are a lot of silly groups on FB (I’m probably in a few) but there are obviously some worth joining. To any planner (especially junior, or student), I encourage exploring such groups and joining Planning For Good. Interestingly, in the past two days, I’ve had two senior planners suggest I join, though I’d already done so a while back. So I’m just passing the message on. Cheers!


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