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Archive for the ‘strategy’ Category

We’ve got a new President, and he’s got a lot to do.

I think with this new Presidency, more than ever, people – particularly younger generations or those previously only semi-interested in politics (I’m guilty-as-charged) and/or our country as a whole – will want to educate themselves. So here is the new and improved go-to destination for information on our President’s administration and their plans. Read about WhiteHouse.gov and learn more about how digital will continue to play an integral role in President Obama’s communication with us.

Click on “3” to get more information. I have a particular interest in this new model of information sharing because the idea of ‘transparency’ is much-discussed and debated topic in branding and marketing. Generally, the idea of transparency is such that marketers are up front, act honestly, don’t hide behind the curtain, so to speak. (They’re not the wizard in The Wizard of Oz!) They are out in the open, for their customers/audience to see and interact with, if possible.

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I think this is interactive concept is great and makes sense for President Obama and how he will carry out his Presidency. It not only communicates clearly what it is he plans to DO, but also makes him more accountable as things are clearly shared here. It’s much more direct compared to typical news sites that report the latest updates or blogs that regurgitate. Of-course we have always had the traditional news sources that would communicate anything and everything related to politics, past Presidents’ initiatives, etc. But how did their forms of communication affect our feelings of connectedness to past Presidents, what goes on in this country, and how we think about our role in this country? It probably didn’t.

I think giving Americans (and anyone else who can access the site) this revived source (and in an aesthetically pleasing way) is just one small way our new President has shown his intentions to act honestly, speak straight-forwardly, and remain committed to we, the People.

Regardless of your political stance, or who got your vote, it is worth considering the meaning of so many people today, coming together, rejoicing, recognizing, and celebrating. And I don’t think it is just the fact that Obama was elected and today became our new President that ignited people into an emotional frenzy. I think it is the realization that a renewal brings possibility – and yes, hope.

Forget about your political leanings – aren’t we all ready to turn this country around? Yes, we are.

Though it’s been out for a while, I only just saw Blood Diamond the other night. I was watching with a friend and I mentioned Camp Okutta, which I wrote about in a previous post. For some reason I didn’t expect Blood Diamond to be so graphic, but what was I expecting, given the film’s plot. I’m actually easily affected by visual experiences – movies, (some) commercials, art, theater, etc. so not surprisingly, something inside me stirred when I saw the child soldiers in action. Whenever I see movies with social messages, especially when they’re based on specific world issues and force one to question what’s happening to humanity, I ask myself, ‘but what can I do? what could I do besides give money?’ and then I usually forget about the movie and my questions soon after thinking about those issues.

n18706979456_6198.jpgA month or so ago I joined Planning For Good, and more recently Planning For Good – Minneapolis as a volunteer planner. Planning For Good is made up of strategic thinkers (account planners, strategists, etc.) who want to help solve real problems for non-profit causes. In the past few weeks numerous individual groups specific to various cities have sprung up on Facebook. The goal is for each city to meet collectively and share thoughts and ideas for briefs and then eventually everyone puts their ideas into the ‘idea vat’. I’m curious to see what future briefs/organizations we’ll be helping. Unfortunately, I missed the UNICEF briefing/meeting, but I’ll be sure to attend the next one.

I’m discovering Facebook is a growing platform for not only connecting with friends, but for finding like-minded people who want to do more than just chat and say hello. Though I joined a while ago, I’ve only lately become more active on FB. There are a lot of silly groups on FB (I’m probably in a few) but there are obviously some worth joining. To any planner (especially junior, or student), I encourage exploring such groups and joining Planning For Good. Interestingly, in the past two days, I’ve had two senior planners suggest I join, though I’d already done so a while back. So I’m just passing the message on. Cheers!

I’m not a designer but I like looking at design stuff. The Minneapolis design firm Capsule has produced Design Matters/Logos 01, aimed to show the logo-making (right terminology? doubt it) step-by-step. This includes strategy and research for you plannerly types (ahem, see photo). (see Cool Hunting and Amazon.com)

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