Digestion

After adding @adagencylayoffs to my list of people I’m following on Twitter (via Three Minds On Digital Marketing), I started thinking about the usage and value of Twitter.

At the moment I’m following 115 Twitterers. I doubt that’s a lot by Twitter user standards (anyone know a stat? have a link?), but I will say that it is becoming more challenging to keep up with the tweets and weed out what information I want or should be noting. By now I know there are certain followers I should be paying more attention to (i.e. the agency planners, marketing innovators, marketers, etc.). But what about the new people I’m following? If I find their tweets are valuable and informative, how do I stay as close to their tweets as possible?

I think the answer right now is that I just need to become a frequent tweet checker. For a quick scan of updates, I use Twitterfox, which is a nice app that alerts me to my latest tweets. However, it’s a bit addicting as I’m always seeing pop-up notifications and then I of-course need to check out the various links being tweeted.

I wonder, what will Twitter create for its users in the future, so they/we can make the most of our network and the information being shared?

Twitter, like Facebook, should incorporate some kind of filtering tool. On Facebook, users can adjust (to a degree, and I don’t know how Facebook does this from a technical standpoint) the amount of updates they receive from certain friends. This feature is found under “Options For News Feed” at the bottom of the main page. Do you want to see more updates on certain stories (news, i.e. status updates, photo updates, etc)? Slide your preferences up or down. Do you want to more closely stalk someone? Does someone post too many updates (that’s probably me, apologies)? Add these people to the appropriate lists.

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A filtering/tweet tool would be most helpful for users utilizing Twitter for professional means, i.e. marketers, research people, and job seekers like myself. For instance, I’m following a few Twitterers who post social media jobs. If I had a tool that could put their tweets ahead of the majority of tweets, I could save time reading through updates that aren’t as relevant to my job search.

Another option Twitter could consider that is different from Facebook’s model would be to create a tool that would allow for tweets on a timed basis. For example, a user could choose to receive tweets from @”name” every 3 hours, or once a day.

Or, maybe this is a combination of these two ideas – creating groups or tiers of preferred Twitterers. Twitter could create three tiers and users would add people to tiers according to how valuable they find them. So I would choose to put the most interesting or job-related Twitterers into my top tier, and their tweets would appear more frequently compared to those under tier 2 and tier 3. Perhaps a simple slide tool or ranking button could be added to each Twitterer’s info under “following”. Next to Device updates, add the slide tool or tier option.

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I’m kind-of surprised Twitter hasn’t already done this. Thoughts, anyone?

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Lately I’ve been adding more Twitterers to follow on Twitter (reading this just sounds so geeky, but I’m a bit of a geek I admit). One such Twitterer I’m now following is @adagencylayoffs, who tweets on, you guessed it, agency layoffs. Upon a quick scan, I was shocked, surprised and a bit deflated to read that CP+B, Leo Burnett, and others are going through layoffs. If you are looking for a job in advertising, you should follow @adagencylayoffs. At least then you might save yourself some time trying to apply for a job at a place that just trimmed their depts. down.

Because I’m looking for a planning/strategy job after finishing an internship @ Fallon, knowing that so many agencies are chopping their staff down, makes me less optimistic about my job prospects. Looking for a job as a jr anything, and especially a jr planner, is tough, but I’ll just have to keep up the hard work, figure out ways to hunt for leads more strategically, and hope for the best.

A soon-to-be planner friend of mine pointed me in the direction of a great post on how to create your own ‘brand’, ‘Have You Registered Your Personal Trademarks?‘ at the Organic blog, Three Minds on Digital Marketing. One interesting tool mentioned is the Online Identity Calculator(TM), which claims “is the first and leading tool that will help you make sense of your Google results and give you advice on how to build a stellar online identity that’s aligned with your real-world personal brand.” So, I gave it a whirl…

First, I enter my name in Google. Next, I count the number of times other Courtney Kuehns appear on the first three pages of results. Then I answer a series of questions, asking for my interpretation of the results’ influence on my aspirations of who I want to be in the professional sense. (because remember, this tool is about helping you determine your online idenity as ‘your brand’) I’ve Googled myself many a time (who hasn’t?) so I didn’t expect a shame-inducing report…and the results? Apparently, “Courtney Kuehn” is Digitally Distinct.

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According to this graph, I put forth high volume and am highly relevant. I think this generally means two things: I have online presence (I blog, I Tweet, I leave comments, I’ve been in news stories) and there are no negative links out there. With a short analysis of why I am Digitally Distinct, I learn I can fine-tune Courtney Kuehn online in Ch. 11 in Career Distinction: Stand Out By Building Your Brand.

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I think almost everyone knows it’s becoming more and more obvious that today it is easy to build the ‘online You’. And, depending on the industry or field in which you work, having a high level of positive online presence can act as a career booster. A key factor in creating the online You is consistency. This is something I need to work on. I.e. I should blog more, I should write more, I should probably kick up my commenting activity. But sometimes, it’s tough. (Hey, I’ve been trying to establish and create the Real World Me for the past 20-something years. This is more important than the online Me, right?)

I often wonder how people/companies got day-to-day things done at work, decades ago when email and the internet — the horror! — didn’t exist. Today, I also wonder how much more difficult it must have been for people to network and job search…

As far as job hunting in the digital age goes, I would say that, if one is savvy, web 2.0 is a great tool for the job search — as well as networking and simply staying on top of things you should know in your industry. (i.e. I am friends with a past co-worker, who serves me up daily tech trends via Facebook feed. Thanks for the quick sound bite!)

I myself have no shame in admitting I utilize Facebook, LinkedIn, and now even Twitter, into my search. Twitter is trickier maybe (especially if you don’t have a clue as to what that is – but if you’ve found this blog, then you’re probably tuned in). Still, Twitter can be useful. You just need to know how to source the right Twitterers for the content and news you want to keep up with.

Yesterday I gave a phone interview for Minnesota Public Radio‘s Public Insight Journalism. (I’m part of a panel that is contacted every so often and I am asked for story ideas.) So they emailed me the other day and asked for story ideas for their show “In the Loop”. Since it’s relevant to me at the moment, I suggested they dig into how social networking helps in the job search. Turns out they were on the same page, so we talked and an edited piece of my jibber-jabber will air tonight, Fri. 1/30 at 6-6:30 CST.

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Tune in @ 91.1. KNOW. To stream the show live, click “LISTEN” under the news tab at the top of the page. Otherwise, listen to the episode on the page over the next week at http://minnesota.publicradio.org/radio/programs/in_the_loop.

We’ve got a new President, and he’s got a lot to do.

I think with this new Presidency, more than ever, people – particularly younger generations or those previously only semi-interested in politics (I’m guilty-as-charged) and/or our country as a whole – will want to educate themselves. So here is the new and improved go-to destination for information on our President’s administration and their plans. Read about WhiteHouse.gov and learn more about how digital will continue to play an integral role in President Obama’s communication with us.

Click on “3” to get more information. I have a particular interest in this new model of information sharing because the idea of ‘transparency’ is much-discussed and debated topic in branding and marketing. Generally, the idea of transparency is such that marketers are up front, act honestly, don’t hide behind the curtain, so to speak. (They’re not the wizard in The Wizard of Oz!) They are out in the open, for their customers/audience to see and interact with, if possible.

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I think this is interactive concept is great and makes sense for President Obama and how he will carry out his Presidency. It not only communicates clearly what it is he plans to DO, but also makes him more accountable as things are clearly shared here. It’s much more direct compared to typical news sites that report the latest updates or blogs that regurgitate. Of-course we have always had the traditional news sources that would communicate anything and everything related to politics, past Presidents’ initiatives, etc. But how did their forms of communication affect our feelings of connectedness to past Presidents, what goes on in this country, and how we think about our role in this country? It probably didn’t.

I think giving Americans (and anyone else who can access the site) this revived source (and in an aesthetically pleasing way) is just one small way our new President has shown his intentions to act honestly, speak straight-forwardly, and remain committed to we, the People.

Regardless of your political stance, or who got your vote, it is worth considering the meaning of so many people today, coming together, rejoicing, recognizing, and celebrating. And I don’t think it is just the fact that Obama was elected and today became our new President that ignited people into an emotional frenzy. I think it is the realization that a renewal brings possibility – and yes, hope.

Forget about your political leanings – aren’t we all ready to turn this country around? Yes, we are.

President Obama’s Inauguration address, visualized through Wordle. My version, using Alpha Fridge Magnets All Cap. See gallery here.

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Just caught the last part of Oprah, where she’s filming from Kennedy Center. Will.i.am, Seal, Mary J. Blige, Faith Hill, and Bono sang the new “America’s Song” (co-written by David Foster). At the end of the show, Oprah announced this song is available, free to download off of Oprah.com. This is free until 5 p.m. ET until tomorrow, Tuesday 1/20.

Thanks for the generosity, Oprah!

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